The Story of the Earth; TV documentary

Mehrdad Sheikhan Design Studio

Design for “The Story of the Earth” ( Dastan-e- Zamin) TV documentary

In designing the logo of the Dastan-e- Zamin documentary, the letter N(ن) in Dastan simply shows crust, mantle and the inner core of the Earth. The snail fossil in the background represents the eras that earth have passed and by creating a sense of closeness and distance in this spiral shape – just like depth of field in photography- the nearest era is clearly placed inside the N (ن) and the former eras are farther and more blurred.

Logo

Mesh-studio is a specialized graphic design and ideation studio that has been active since 2000 in Tehran. The utilization of more than two decades of experience, makes the studio able to provide effective solutions for industrial units, service companies and other businesses by offering a variety of creative designs.

Mesh-studio is a specialized graphic design and ideation studio that has been active since 1991 in Tehran. The utilization of more than two decades of experience, makes the studio able to provide effective solutions for industrial units, service companies and other businesses by offering a variety of creative designs.