Design for JEY Lubricants
“Jey” brand belonged to the Sepahan Oil Company, was specifically used for monograde engine oils.
The first designs of the company were given to Mesh-studio in 2004 including the brand logo design. In designing the logo of Jey, I tried to combine Persian letter ج with English letter J and I guess I was successful. Red and dark blue are the organizational colors of the Jey brand. The yellow, round, oval form of the logo refers to oil, and the dark blue parts of rotation indicates processing and refinement.
Visual Identity | Logo | Packaging Design