Design for JET Motorcycle Oil

“JET”, another brand of Iran Crop Company, is a brand of motorcycle engine oils.

Choosing JET for the name of the brand was done through field research according to customers’ ranges of attitude, comprised of mainly young and energetic riders. JET -being short and familiar- is a meaningful, fluent and memorable name among public costumers.

In printing this series of Crop labels, metalized material was used to be more attractive to the buyers and also in a way that the emphasized parts attracted most of the attention.

Naming | Branding | Visual Identity | Logo | Packaging Design | Printing