Design for Kimiagaran Behzist Co.
This company is a research-production group that has been active in Iran since 1993 producing engine oil and industrial machinery and antifreezes.
The antifreezes, like other productions, were presented in bulk but the manager decided to provide the products in new packages in 2016. Hefzan 320 packaging set contains labels for one and four kilo buckets and their boxes. The dominant colors of the packages are red and blue due to the antifreeze and anti-boil nature. This color tones were repeated on the boxes too. Labels were printed by offset roll system and the boxes were printed with the flexo print system.
Visual identity | Packaging Design | Printing
Designing the label of anti-spotter spray used in metal welding, was ordered by Kimiyagaran Behzist to Mesh-Studio. Before that no Iranian product of this kind had ever been presented in the market. I wanted to have a special design for the spray, therefore, in addition to market research, I evaluated buyers’ attitude which was a new experience for me. Red and black were chosen as dominant colors, as they were close to metal welding operations and successful results were gained in designing the spray. Although the product was produced limitedly, considering the nature and packaging, it was new in Iranian markets and it was well noticed.
