Design for Power Engine Oil
” 8 Best Automotive Packaging Designs Revving Brand Confidence ” DesignRush’s media platform article about this design
“Power” is a brand of Iran Crop company. This brand specializes in different kinds of monograde and multigrade engine oils for both gasoline and diesel engines.
To design Power engine oil label, different counselling and ideations were done and due to the client’s sensitivity, I had a time-consuming process. Power was an important and strategic brand for Iran Crop Company because of noticeable investment, and well-established competitors in the engine oil market, and the company directors’ perspective toward exportation of Power engine oil products.
Branding | Logo | Visual Identity | Packaging Design | Printing
To design the series, I eventually reached a new design consisting of a summarized series of rally flags and a transparent texture of engine oil along with a metal bow. In this combination, it was tried to show the fluidity and acceleration that is the result of proper function of the car engine oil and also for each grade of the Power oils, a number and a color index were considered as the representative of the oil grade. The design of the Crop engine oil packaging was continued with the same pattern. Back then, this kind of packaging design was avantgarde and later on it was used for other brand labels as well. In producing these label series in 2018, metalized raw material was utilized to make it more attractive for customers and also for the emphasized parts to be more noticeable.
Power engine oil sales received good feedback and attention from day one. As a sales representative asserted the packaging design was noticeable and had a positive impact on sales.
