Design for Crop Iran Company
Life routines and developments of human societies are tied to transportation industry. Automotive lubricants producers like Crop company, have a significant role in this vital industry. I have always had this point of view toward cooperation with Crop Iran Company and similar companies. Crop Iran is one of the biggest and most successful complexes in producing automotive and industrial lubricants. This company is active in producing different kinds of engine oil, gear fluid and other similar products.oil, hydraulic oil, anti-freeze, brake
Branding | Corporate Identity | Visual identity | Logo | TV Commercial | Packaging Design | Environmental Design | Printing
This commercial was the first 3-D animated picture with a football theme in Iran ordered by Iran Crop Company in 1998 for the World Cup. it was produced to be screened in Iranian TV channels. The late Hossein Baghi’s voice acting enhanced the attraction of the work and stuck well in audiences’ mind and memory.
Crop Iran Company has used Mesh-studio’s ideation and services since it had started to work. Naturally, the main concern of the directors of company since the beginning of its activities, has been to enter and continue successfully in different markets. Our suggestion, since the beginning of the cooperation, was creating a defined character for the company and designing a visual identity for the products. Considering the variety of the products and customers, Mesh-Studio tried to get to a unique integration in Crop identity and packaging. This identity had to be generalized to all the productions, and fortunately it happened.
After many years of activity, new brands of Crop Iran Company productions were produced in this industrial unit and sent to the markets. Mesh-Studio was present in designing the brands’ visual identities and packaging designs: Power brand contains monograde and multigrade oils for gasoline and diesel engines, Super engine oil for heavy diesel engines, Force gear oil, containing different grades of gearbox oil and Jet motorcycle oil.
Besides the above-mentioned items, visual identity and packaging designs of many other productions were done in Mesh-Studio. Brake fluids, windshield washer fluid, anti-freeze, gasoline additives, gear oil, engine oil, hydraulic oil and carwash fluid are among these.
The Crop Iran Company has high standards and has received the award for best production unit of Qazvin from Iran’s National Standard for many years. As the sale agents claimed, Crop productions packaging design is one of the distinctive and superior features comparing to other domestic competitors’ productions and has a positive influence on production sale, and this has had a significant and positive effect on the company’s business.
Mesh-Studio has also had continuous activity in designing exhibition stands, catalogue, calendar, letterhead sets, media and environmental advertisement. It has responsibly supervised the technical affairs of Crop Iran Company’s printing tasks with precision and favorable results.
