Design For Force Gear Oil

Force is another sub-brand in Crop Iran Company. This brand is specialized for different monograde and multigrade gear oils for both gasoline and diesel engines.

The main focus in designing the label in 2019, was an integral series consisted of rally flags, transparent texture and polished-metal layer combined with fence texture. Some differences can be seen with Crop’s Power engine oil. In this combination it was tried to show the fluid function of gear oil in an abstract form. Afterwards, a specific color was devoted to each grade of Force gear oil. This feature made the products distinguishable and harmonic in the market. The packaging was designed with the same characteristics of the products.

Metalized material was used in label prints to be more attractive to the costumers and in a way that emphasized specific parts to look more attractive.

Naming  |  Logo  |  Branding  |  Visual identity  |  Packaging Design  |  Printing